Zoom reveals a new logo and rebranding of its products

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Today, Zoom debuted a fresh new logo along with some product upgrades. Zoom has designed an enlarged version of their new logo, where each “o” stands for a separate product, in case you thought it was simply a video meeting app: Meetings, rooms, team chat, etc.

According to Zoom Chief Marketing Officer Janine Pelosi, “What started as a video meeting software quickly went into broadcast webinars, connected conference rooms, and more, and it continues to innovate and expand.” “This metamorphosis has been in the works for more than ten years. Today, you can see it reflected in our updated visual identity and new style. Additionally, you’ll see it in our product offers’ innovation.

Zoom Team Chat has replaced Zoom Chat as the company’s primary product update. The firm hopes to change the fact that this product hasn’t received as much attention as Zoom’s video meeting features in the past.

When using our persistent chat platform, Pelosi said, “interactions start during video calls and in the meeting chat box, but those conversations grow into something more.” Similar to Slack and Microsoft Teams, Zoom Team Chat provides a variety of channels. It also supports external collaboration and app connections.

The company’s all-encompassing communication service, Zoom One, which also includes Zoom Meetings with up to 300 guests, Zoom Whiteboard, and 5GB of cloud storage, incorporates Zoom Team Chat. During a webinar later this month, the business already has plans to introduce other improvements to Zoom Team Chat.

During the pandemic, Zoom’s popularity really took off, but the firm is now seriously committed to providing an all-in-one productivity solution. Zoom CFO Kelly Steckelberg tells Fast Company that the company aims to become the operating system for your workplace. Although Google Workspace and Microsoft 365 all offer a wide range of functions, it will be challenging to convince businesses to switch from them to Zoom.

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