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Business

Cole Morgan sheds light on leading brands that flourished amidst COVID-19

The economic recession triggered by the Covid-19 pandemic has wreaked havoc on big and businesses. From small startups to large corporations and publicly traded companies, none have been immune to its wrath and have adapted and transformed to stay in business. According to entrepreneur and branding expert Cole Morgan, “To reach their consumers, several companies had to innovate and especially strengthen their digital footprint as stay-at-home directives and curtailed movements in certain states have forced consumers to adapt and embrace online shopping.” He further adds that a time of crisis is also a perfect time of opportunity, sharing how some of the leading brands successfully adapted and thrived amidst the pandemic:

Amazon

With the lockdown enforced during the pandemic, people had to resort to online shopping for their essential and non-essential needs. This gave a huge boost to Amazon, whose business witnessed a 40% spike in revenue last quarter. In a bid to fulfill the pandemic-fuelled surge in orders, the e-commerce giant purchased nearly 1,000 abandoned and out of business department stores in the suburbs and converted them into distribution hubs to cut short the delivery time and reach more consumers efficiently.

Walmart

Expecting an uptick in demand, especially grocery shopping, the brick and mortar retailer, Walmart adapted by building a strong presence online to fulfill the skyrocketing demands for groceries and household supplies. Teaming up with Shopify Inc., it experienced an all-time high sales volume recording a 97% increase in its Q2 earnings.

Walgreens Boots Alliance

The second-largest pharmacy store, Walgreens Boots Alliance, did an incredible job by making their merchandise available through the drive-thru so people could get the essentials they required. It has also implemented safety measures in-store and offers “senior only” shopping hours. Walgreens also partnered with Postmates to deliver grocery and personal care items.

PepsiCo

As the ongoing pandemic drove people to online shopping, PepsiCo launched two websites – Snacks.com and PantryShop.com to offer direct access to more than 100 products under the brand, which includes food and beverages such as Lay’s Cheetos, Doritos, Pepsi, Tropicana, Gatorade, and many more.

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Business

Sherri Nourse: “I created motivationmafia to encourage aspiring entrepreneurs to chase their dreams”

An entrepreneur is someone who sets up a business, taking on most of the risks. The reason why entrepreneurs aren’t afraid to take risks is that they’re motivated. Besides, entrepreneurs have their sight focused on the rewards and energies invested in the process. Branding expert Sherri Nourse’sMotivationMafia (@motivationmafia) fuels this thriving spirit of entrepreneurs by providing them with a daily dose of encouragement, support, and educational content. Nourse shares how MotivationMafia is helping see the entrepreneur community through even the most challenging times.

Motivation – a salient ingredient for business success

The coronavirus-triggered epidemic has spread enough gloom among business owners. @motivationmafia is an educational hub that entrepreneurs and business people can lean on for much-needed motivation that forges clarity and effective decision-making. There are two kinds of motorbikes. One operates on a push-start mechanism. Another on self-start. @motivationmafia puts entrepreneurs and business folks on a self-start mode to set their businesses on a progress path no matter what the circumstances may be. Nourse shares, “Whether our followers are starting a business, growing a business or needing the motivation to set their ideas in motion–@motivationmafia is the place. I interview interesting individuals and discuss all aspects of entrepreneurship through the interviews, motivational speaking, and education.” It’s a community of 2 million followers truly rooted in positivity and ‘let’s-make-this-world-a-better-place’ spirit. It’s not just a source of motivation but also a hub for the necessary resources to help not just entrepreneurs but anyone to enhance their lives and businesses.

For the entrepreneurs by the entrepreneurs

For entrepreneurs, budding or established, using social media platforms to maximize their reach is paramount. It’s because their ‘customers’ are there. Interestingly, but not surprisingly, Nourse founded this platform on this particular insight. She explains, “The company I run currently is a social media marketing firm called Ambition Media, and my IG platform is @motivationmafia. I fell into social media because we had an FDA product for which we hired a very high-level PR firm to represent in New York. We got results—the front page of the WSJ health section, but our retail sales did not skyrocket. We realized that everyone is on social media when buying products and finding out about products. So I dove into it headlong and built a presence which ultimately turned into @motivationmafia and my social media company.”

@motivationmafia is positioned thoughtfully on Instagram. Its page endeavors daily to fuel the entrepreneurial drive and feed users’ souls with inspirational hues of optimism. Their posts are tailored and designed to foster hope and a ‘success mindset’ within the context of every follower’s unique paradigm. Nourse perfectly sums it up, “Instagram is more than an online social media networking arena and a way to share photos and videos. It has become our way of life for communication, business, and relationships. Our goal is to provide motivation, positivity, and encouragement – one post at a time.”

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Business

Branding Expert Cody Cornwell Reveals The Recipe for Building A Loyal Customer Base

Frederick Douglass once said, “Self-made men are the men who owe little or nothing to birth, relationship, friendly surroundings; to wealth inherited or to early approved means of education; who are what they are, without the aid of any favoring condition by which other men usually rise in the world and achieve great results.”

The co-owner of Heavy Marketing, Cody Cornwell, knows all about making it the hard way and breaking out of the pigeon-holes that society slots each of us in. In the 24-year-old’s case, it didn’t just take blood, sweat, and tears, but a near brush with death to convince him that there was more to life than the blue-collar worker’s daily 9-5 grind.

“I grew up in your typical small town in Ohio,” explains Cornwell. “No one expected me to do much of anything or have any other ambition than to get a manual labor job.”

Upon leaving school, Cornwell got a job as a welder. It was something he enjoyed and showed a natural talent for. When he was 19, he found himself welding oil pipelines in Montana. That’s when disaster struck.

“I was so dedicated to the job I ended up working myself into the ground,” says Cornwell. “I was extremely sick for three weeks and ended up in the hospital. The doctors initially thought I had cancer, but blood tests later showed I was just exhausted. I had been going into work unwell because I was taught that was the manly thing to do, but while in recovery, I did a lot of thinking and decided I was sick of other people profiting off my hard work. I knew there was a better way to make a living and vowed then and there to quit my welding job and find it.”

Lacking contacts outside of the blue-collar world, Cornwell turned to books and online courses to educate himself, and slowly, but surely, the idea of starting his own marketing agency was born.

In February 2017, Cornwell founded Heavy Marketing LLC alongside best friend Ron Earley. Based in Florida, the agency is best described as ‘marketing and branding on steroids.’

Cornwell explains, “We work with all kinds of companies. We handle everything from branding and business consultation to ad creation and implementation. We launched as a marketing agency, but in many cases, we also handle the sales side of things for our clients because they quickly realize we’re far more effective and efficient regarding closing than their own sales team, that is, if they have one at all.”

When asked for his insight on how he has built such an impressive client base, Cornwell simply replied, “Results! Money talks and everything else walks. We deliver every time because we appreciate the true value of success. I am now living the lifestyle I always dreamt of, and that’s because I didn’t listen to others and believed in myself. I’ve achieved what I have on my terms and without compromise. I’m here to tell everyone else, that anything is possible with hard work and self-belief.”