Barllina – From a clothe shop to a recognized online business

Barllina started with many clothing shops for women in Saudi Arabia and now is a full online business dedicated to providing the latest fashion products to women around the world.

Abdul Kareem Thabet Saleh, a merchant of Jeddah, owned a shop to sell fabrics and clothes in 2004, originating what later became a national market leader and familiar tradition. His daughter, Nada, following her father’s footsteps and sharing with him pieces of knowledge and experiences of the production of women’s clothing and dresses, created the brand Barllina, which stands for ‘Princess’.

Alongside his father and his son, Eyad, Nada expanded the company to many shops within the country until 2008, when they decided to be part of a new trend of commerce, the e-commerce, and transfer the business to an online mode to increase the audience outreach.

From there, Barllina set an only shop with its website (, where the customers can choose from a variety of elegant and simple garments that are suitable for every occasion, making the woman look impressive at her workplace, parties, day-outs, and even day-ins.

The website is currently used nowadays by Saudi customers and clients from other regions of the world, where customers like the entrepreneur Lili Mitrovic have had the opportunity to wear their dresses, such as a dress with embroidered lobes in black jazzer fabric, a distinctive design dress in a victorian tree, a long dress with distinctive victorian design and material, and a soft cotton dress, embroidered from the chest and shoulder.

As a global business, the dresses of Barllina are inspired by all types of customers around the world and fit all the cultures from east to west, generating a diversity of products and traditions. Some of them are designed as per the Saudi tradition and heritage, like the embroidered traditional jalabiya, and the dress with a loose-fitting lace, lined with a belt, with a traditional design.

Also, the different pay online services for any number of orders and different categories of products, that are weaved out of the best quality fabrics, with an experience of decades in designing and producing women’s dresses, a unique platform of customer service to reply to the clients around the clock, a fast dispatching and delivery process of its products, and a set of prices that are budget-friendly and suitable for everyone, make Barllina a highly sought-after company.

But the strategy to attract customers originates from Barllina’s social media, where the company promotes all its products and interacts with its clients. Moreover, the publication of many customers’ experiences and the adaptability to recent trends and hashtags that are related to their merchandise led the company to achieve more than 300K followers on Instagram, more than 90k followers on TikTok, and more than 5K followers on Snapchat.

Currently, the expansion of Barllina continues and assures the increasing of the business capacity to produce and deliver their products. The firm’s goal is to reach all the world’s clothes and dresses markets, providing trending designs, western designs, and Arabic designs, and create more variations of women’s clothing and diversify the brand for men’s clothing as well.