Spotify Introduces AI-Powered Advertising to India: What’s New
The goal of Spotify’s Generative AI Ads and Spotify Ad Exchange (SAX) launches in India is to make it easier for regional brands to produce high-quality audio advertisements. In order to bolster its advertising business in India, a crucial region for the company’s future expansion, Spotify has implemented these capabilities as part of a larger strategy.
Spotify Introduces AI-Powered Audio Promotions for Indian Companies
As part of its ambitions to increase its advertising business in India, Spotify is utilizing generative artificial intelligence (AI) to make it simpler for brands to produce high-quality audio advertisements in a matter of minutes.
A game-changer for Advertisers
Advertisers and their agencies can create scripts and voiceovers for free within the Ads Manager platform with the Generative AI Ads tool.
This capability allows advertisers of all sizes to create and release audio advertisements specifically for Spotify’s platform.
They can also make use of Spotify’s current targeting, measurement, and reporting technologies.
In addition to using the current array of targeting, measurement, and reporting tools, advertisers of all sizes can utilize this tool to create and deploy audio advertisements tailored for its platform, the company stated.
Introducing SAX to India
In addition, Spotify is expanding its SAX into India.
Recently, the business concluded a fruitful six-month pilot program in the US and Canada with digital marketing firm The Trade Desk.
With comprehensive measurement capabilities, SAX will give advertisers real-time access to Spotify’s logged-in and active users.
Spotify’s inventory will be more easily accessible to advertisers, and there will be more chances to connect with its “highly-engaged audience at scale.”
