The company would provide a discount of Rs. 1,500 on purchases totaling Rs. 3,999 or a discount of Rs. 2,000 on purchases totaling Rs. 4,999 or more as part of the launch offer.
Reliance Retail, a division of Reliance Retail Ventures (RRVL), the holding company for all of Reliance Industries’ (RIL’s) retail businesses, announced the opening of its Reliance Centro fashion and lifestyle department store format on Tuesday.
In Vasant Kunj, New Delhi, the first Reliance Centro store opened.
Reliance Centro wants to expand its connections and reach across industries, including clothing, footwear, cosmetics, lingerie, sporting, and baggage. The 75,000 square foot department store advertises that it offers more than 20,000 family-friendly fashion alternatives and over 300 Indian and international brand names.
For customers in the mid-premium market, the business has positioned the department store as a one-stop fashion destination. The store will provide popular lifestyle brand names and fashion choices for a variety of events, including weddings, festivals, and parties, as well as products for men, women, and kids.
As part of the launch promotion, the business will give a discount of Rs 1,500 on purchases totaling Rs 3,999 or a discount of Rs 2,000 on purchases totaling Rs 4,999 or more.
Reliance Retail has accelerated its growth by opening over 1,000 new stores, increasing its total number of locations to over 2,400, with more than half of them located in tier-II cities. Smaller towns now account for more than 50% of total sales, according to the firm, which saw a 2X growth in these sales.
The business has been enhancing its JioMart, Ajio, and Reliance Digital offerings, as well as a new platform specifically for third-party merchants, with an eye toward capturing a greater slice of the e-commerce pie. With the recent merging of Amante, Clovia, and Portico, the company has bolstered its portfolio. The corporation also recently disclosed aspirations to enter the FMCG market in a significant way.