That the podcast is hitting it. Yes. That 39% of Spanish Internet users already listen to this format. Too. That we drool with ours, Paradises. You will see it now. Because there is no better way to show your love for a project than by measuring its results to know what it needs and increasing your dose of affection. For this, we are going to show you which podcast KPI we measure and what our analytics report is like.
iBook : is the main platform for podcasts in most countries . In this space you can listen, download reports and comment. Here is one of the main differences compared to other platforms: that social part that allows you to interact with your community by responding to their comments. All you have to do is create a profile with your email account to start publishing.
Spotify: we are not going to explain what Spotify is, but maybe you have just discovered that you can also publish your podcast through this medium. To do this you have to use a distribution platform like Anchor (which also allows you to record and edit, but we are going to our ball here), which will generate an RSS code to take it here.
ITunes or Apple Podcasts: more of the same. To be in iTunes you must also do it through platforms such as Anchor and use the RSS code. Unlike Spotify, you can get reviews from your listeners on iTunes. However, do not get your hopes up, because what the platform doesn’t allow you to do is answer them.
These are the channels that are part of reporting accounts launch podcast, but we also share the content on YouTube. In addition, for its part, Anchor automatically distributes it on smaller platforms such as Google Podcasts, Overcast or Pocket Casts. The platform itself gives you some general analytical data, such as the audience percentage that corresponds to each of the sites where it is distributed. However, to have more details you will have to resort to the metrics of each channel.
You will see some interesting KPIs such as the average listening time or the number of devices on which your podcast has been played, but you ignore other very important ones, such as the total accumulated subscribers. By not allowing you to select a time slot of more than one month, the most you can know is what percentage of the devices that have played the podcast in those 30 days are subscribed devices.
Create a new spreadsheet on your Google Drive and call it, for example, “KPI Podcast Report”. Now we are going to create the tabs for each type of platform, that is, a tab for iVoox, another for Spotify and another for iTunes. In the headings of each column add the date (very important) and the metrics described above with the nomenclature that you prefer.
Perfect, we already have where to go by dumping the data from each platform. Now we only have to create a general tab to be able to view a summary of all the analytics metrics for podcasts by platform as a whole. We can call this tab “General | Podcast.
As this is not a course of the tool, I leave it there for you to look for more information. If this option does not convince you, you can also do it with the columns. The result would be another table like this: