The ace UK custom jeweller and entrepreneur worked upon his brand ‘Jeweller Jack Ltd’ and flourished it across the industry.
People might wonder, why is it that some jewellery brands across the world stand out from others? This actually stands as an interesting phenomenon to observe, especially when we know the jewellery industry worldwide is quite saturated, especially from the last few years as people saw the endless potential in the industry and hence, everyone wished to be a part of the same to creatively and passionately move ahead in their quest to create one of a kind designs, targeting a particular audience. Jack Dean, one of today’s leading young customer jewellery designers and creators, still rose above this competition and made his unique niche. It becomes imperative to understand what qualities make jewellery brands stand out from the rest, just like Jack Dean’s Jewellery Jack Ltd, which stands unique.
He lays out what he believes are the qualities that have sparkled some jewellery brands in the world differently.
- Signature style: Jack Dean’s Jewellery Jack Ltd rose to fame for its bespoke jewellery design and creations that cater to athletes and footballers with designs they can connect with, which has become the brand’s signature style. This has allowed it to rise above others.
- Brand story: Jack Dean says that weaving in a beautiful brand story has today become crucial in driving more success for the brand. Successful brands have been doing exactly that and connecting with their target audience on a deeper level, encouraging them to buy.
- Value + price: Jack Dean highlights that Jeweller Jack Ltd stands apart majorly because of the value they provide through their jewellery pieces, priced affordably. This deadly combination of value + price never fails in the industry, which has made many brands stand apart, he says.
Apart from the above-mentioned points, Jack Dean says that partnering with the right clients, having a devoted fan base, and being resilient has also allowed certain jewellery brands to achieve astounding success. These points have been found common in today’s successful jewellery brands in the world, which also includes Jeweller Jack Ltd.
To know more about Jack’s work, follow him on Instagram@jackdean_