Giovanna Silvestre grew up in San Luis Obispo, California. She is a popular travel blogger and founder of the unique yoga wear brand Confused Girl in the City. Graduating with honors, she received her International Relations degree from University of Southern California. She went on to work in the entertainment industry for several years. Some of her accomplishments include working with director Kenneth Branagh on the Marvel film “Thor”, co-producing a short film, “The Wind in the Willows,” with Peter Jackson’s company “Weta,” and working as a post production coordinator on the ABC show, “The Mole.” Recently, she has completed a campaign with Audi in Germany. She is one of the first female influencers Audi Deutschland has worked with. As an influencer Giovanna has worked with some of the biggest global brands including T-Mobile, Vitamin Water, Coca-Cola, Target, Walmart, Skinny Cow, Skype, Match.com, Bigelow Tea, Crocs, Lindt Chocolate, Vaseline and many more.
Where did the idea for your business come from?
I met a healer who had a profound effect on me. He had a collection of crystals and told me to pick two to take home. I had these crystals in my room and felt so much joy when I walked past them. One day I was meditating and I had a vision of creating a line of women’s activewear that was inspired by these crystals. So with no money and an idea, I started the journey. I had no idea how I was going to make it happen but I knew I had to do it. I used my part-time job money to fund my business and step by step I was able to create an international activewear business. Now, six years later, I have sold my designs all over the world, we have been featured on Thrive Global, Yoga Digest, Yoga Magazine, Silicon Beach Magazine and on the cover of LA Yoga. We are in select stores in LA and expanding.
Did you ever come close to giving up?
I almost gave up when I couldn’t find a manufacturer to make the clothing for the price I needed. I had very little money and could not afford to buy a thousand pairs of leggings to get a good price. I was almost going to give up right before my meeting with the last manufacturer, who ended up being the perfect partner for me. Persistence, patience and passion will get you where you need to be.
What values guide you and your business?
I understand that everyone really just wants to feel good about who they are. That’s what I aim to help with.