A Guinness World Record holder and Founder of the JOQ Albania Media, Gentjan Cekeli has been in the social media space for almost a decade. Given this, he has experienced and witnessed the different phases that the digital space has gone through over the years.
One of the most significant changes to the social media space has been the coronavirus pandemic. The global pandemic has caused disruptions in every sector. It has been an unpredictable time that has been a cause of international concern. Being in lockdown, social distancing, and quarantining have changed how people interact.
As a result, social media has become an outlet for many people around the world. Whether as a place to do some doom scrolling, vent, keep in touch with family and friends, help others, or even grow a business.
With so many businesses being forced to close down, social media has become a market place that many retailers are turning to. The pandemic has opened the minds of many entrepreneurs to the possibilities that the digital space offers for their business.
According to many people, social media has been a blessing and a curse in a time when the world is battling COVID-19. Cekeli, in his entrepreneurial understanding, social media is a great tool for businesses to adapt and build on growing.
COVID-19 has shown the world that anything can happen to upset the balance in a second. Cekeli hopes that entrepreneurs have learned to think ahead and prepare their businesses for any crisis. While it is difficult to predict what could happen, taking advantage of every possible opportunity is the best way to remain in business when things get rough.
Social media has played a key role in helping many businesses stay afloat. As a result of the pandemic, some businesses have even experienced massive success that they didn’t anticipate being in the digital space.
All in all, Cekeli affirms that the digital space, especially social media, has proved to be a professional space as much as it is a social space.