Maternity wear has certainly transformed over the decades. In the 1970s the emergence of Polyester saw the rise of stretchy maternity wear for women. In the 1980s, Princess Diana led maternity style with mid-calf reaching dresses that swamped her growing bump. In the 1990s & early 2000s, we saw the rise of form-fitting maternity wear. Nowadays an increasing number of women are working throughout their pregnancy, going to the gym, traveling, so their pregnancy clothing needs are greater and more diverse. Manhattan-based maternity clothing company Emilia George was founded on these principles and caters to mothers-to-be and newly nursing mothers.
Their sustainable and functional collection was founded by New York City-based mother Elle Wang for women like herself- women who are mothers and also working professionals. She founded the collection in 2019 when she was pregnant with her son George. Struggling to find comfortable and suitable maternity wear for the workplace, Emilia George was founded. Not only is their clothing suitable for pregnancy in the workplace, but every item in their 26-piece collection is designed for breastfeeding and pumping post-birth. Created using the highest quality fabrics, there is no need to throw out Emilia George after just a few months as they are designed and made with durability for multiple pregnancies. The majority of pieces in the collection are machine-washable. Making it easier for any working mother to be or mom to wash at home.
The Zena Dress, a mom influencer favorite, is made of 100% recycled fabric from post-consumer plastic Coca-Cola bottles. There are unfortunately only two usual ways to process post-consumer plastics, one is to bury them deep underground and the other one is to burn them. Since plastic consumption is not going to disappear overnight, Emilia George proudly joins the force to turn plastic waste into beautiful and recycled maternity fashion. Take a look at some of our favorite pieces from the collection available at www.emiliageorgeofficial.com