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Everybody from Walmart to Target to eBay is desiring Amazon’s online shopping crown, and now its Christmas-in-July occasion is including one more wrinkle: a concert. Paving the way to the two-day Prime Day 2019 on July 15th and 16th, Amazon Music will put on a show – streamed live via Prime Video obviously – with performances from SZA, Dua Lipa and Becky G, not to mention a little-known headliner, Taylor Swift.

Subscribers in 200 nations can tune in for the show July 10th at 9 PM ET. After it show live, it will be accessible for replay for a “limited time,” and it will likewise connect to promotions for other Amazon stuff. Reviews got ready for the stream incorporate teasers for Jack Ryan, Marvelous Mrs. Maisel, Carnival Row, its superheroes-gone-bad show The Boys and Undone, which originates from the duo behind Netflix’s Bojack Horseman.

Additionally, Prime individuals are being urged to attempt the Amazon Music Unlimited subscription service with an offer that keeps the cost at .99 cents per month for the first four months. Asking Alexa to play the Prime Day Concert playlist presently will divert up choices from the highlighted artists, and once the show is on, the colleague can tune directly to the video for people.

This isn’t an altogether new idea either, as in China Alibaba puts on enormous events around the Singles’ Day sales, which a year ago highlighted a concert by Mariah Carey. On the off chance that Amazon and the rest want to stoke purchasers’ interest in between the traditional holidays at that point putting on a weeklong hypefest is clearly worth a shot.

Topics #Amazon Music #Amazon Prime Day #Bojack Horseman #Mariah Carey #Netflix #Taylor Swift #Walmart